Privacy Policy

Last updated: December 2024

Who We Are

Selify AI is an AI-first e-commerce operations platform operated by Up Go Corp. (upgo.ca), a Canadian corporation based in Toronto, Ontario. When we say "we," "us," or "our" in this policy, we mean Up Go Corp. and its brands.

Up Go Corp. also operates Selify AI, which includes AI-powered virtual try-on and other e-commerce automation features.

This privacy policy covers selify.ai and data practices related to our AI e-commerce operations platform.

Data We Collect

From Selify AI Users (E-Commerce Operations)

When merchants use our AI e-commerce operations platform:

  • Interaction data: Products viewed, try-on sessions, style preferences, size selections
  • Technical data: Device type, browser, approximate location (country/region level)
  • Session data: Time spent, pages visited, conversion events

We do NOT collect: Names, email addresses, payment information, or precise location data through Selify AI. All behavioral data is anonymized and aggregated before processing.

From Selify AI Website Visitors

  • Contact form submissions: Name, email, message content (when you contact us)
  • Analytics: Standard website analytics (pages visited, referral source)

From Enterprise Clients

  • Business contact information: Name, email, company, role
  • Contract and billing information: As needed for service delivery

How We Use Data

  • Product development: Anonymized behavioral data trains our prediction models
  • Client services: Licensed datasets and APIs for enterprise customers
  • Analytics: Understanding how users interact with our platforms
  • Communication: Responding to inquiries and service updates

Data Licensing to Third Parties

We license anonymized, aggregated behavioral datasets to enterprise clients for:

  • AI model training and development
  • Demand forecasting and inventory optimization
  • Market research and trend analysis

Important: Licensed data is always anonymized. Individual users cannot be identified from the datasets we provide. We apply differential privacy techniques and aggregate data before licensing.

GDPR Compliance (EU Users)

If you're in the European Economic Area, you have the right to:

  • Access: Request what data we hold about you
  • Rectification: Correct inaccurate data
  • Erasure: Request deletion of your data
  • Portability: Receive your data in a portable format
  • Object: Object to processing of your data

Legal basis: We process Selify AI behavioral data under legitimate interest (anonymized analytics). Contact form data is processed based on consent.

CCPA Compliance (California Users)

California residents have the right to:

  • Know what personal information we collect
  • Request deletion of personal information
  • Opt-out of the sale of personal information
  • Non-discrimination for exercising these rights

Note: The anonymized behavioral data we license does not constitute "sale" of personal information under CCPA, as it cannot identify individuals.

Data Security

We implement industry-standard security measures:

  • Encryption in transit (TLS 1.3) and at rest (AES-256)
  • Access controls and authentication
  • Regular security audits
  • Data minimization practices

Data Retention

  • Behavioral data: Retained for 24 months, then aggregated or deleted
  • Contact information: Retained while business relationship is active
  • Analytics data: Retained for 14 months

Cookies

We use essential cookies for site functionality and analytics cookies to understand usage patterns. You can control cookies through your browser settings.

Contact Us

For privacy-related questions or to exercise your data rights:

Up Go Corp.
Toronto, Ontario, Canada
[email protected]
upgo.ca

We aim to respond to all privacy inquiries within 30 days. For GDPR requests from EU residents, we will respond within the legally required timeframe.

Changes to This Policy

We may update this policy periodically. Significant changes will be communicated through our website or direct notification to clients.