Platform Features

Everything You Need to Reduce Returns,
Increase Sales, and Scale Your Brand

Selify combines AI virtual try-on, social DM automation, content studio, AI product videos, and full attribution tracking in one platform. Built for brands managing 1,000-50,000+ SKUs on Shopify and Amazon who need serious software to reduce costs and scale operations.

30-40%
Return Reduction
$50K-100K
Annual Savings
20-30%
Conversion Lift

19 Features That Save You Tens of Thousands

Every feature designed to reduce costs, increase revenue, and save your team time. No fluff. Just serious software for serious brands.

Team Collaboration & Workflows

Built for brands with marketing teams, CSRs, and merchandisers. Centralized approval workflows, role-based permissions, and real-time team notifications keep everyone aligned.

  • Multi-user workspaces with role-based access (Admin, Editor, Viewer)
  • Approval workflows for AI-generated content before publishing
  • Team activity logs and audit trails for compliance
  • CSR handoff: escalate complex DM conversations to human agents
  • Shared brand voice library: ensure consistency across all team members
ROI Impact: Save 15-20 hours/week on team coordination and approval cycles

Return Cost Reduction (30-40%)

Industry data shows virtual try-on reduces fit-related returns by 30-40%. For a $1M/year fashion brand, that's $50-100K/year in saved return processing costs alone.

  • Photo-realistic virtual try-ons show accurate fit before purchase
  • Reduce "wrong size" and "doesn't fit" return reasons by 35%+
  • Lower restocking fees, reverse logistics, and customer service hours
  • Increase customer confidence = fewer hesitant purchases returned
  • Track return rate reduction per product to optimize catalog
ROI Impact: $50K-100K/year saved for $1M revenue brands (15-50× ROI on Selify investment)

Conversion & Revenue Increase (20-30%)

Turn social browsers into buyers. Selify's automated DM-to-checkout flow converts 20-30% more social traffic into actual sales with full attribution tracking.

  • Instant try-on in DMs = immediate purchase intent capture
  • One-tap Shopify checkout links with live inventory sync
  • Cart recovery automations for abandoned try-on sessions
  • Upsell recommendations based on try-on history
  • Track conversion lift per Instagram post, influencer, or campaign
ROI Impact: +20-30% conversion rate = $200K-300K additional revenue for $1M brands

End-to-End Attribution Tracking

Know exactly which Instagram post, influencer tag, or TikTok comment led to which sale. No other platform offers this level of social-to-revenue attribution.

  • Track full funnel: social post → DM → Try-on → Purchase
  • Revenue attribution per product, campaign, and social platform
  • Influencer ROI tracking: see which partnerships drive actual sales
  • A/B test messaging, product positioning, and DM flows
  • Export detailed reports for marketing budget allocation
ROI Impact: Optimize ad spend by 40-60% by eliminating low-ROI campaigns

Brand Voice & Style Preservation

Your AI concierge learns your brand tone, product descriptions, and customer service style. Fully customizable to match luxury, streetwear, or sustainable fashion positioning.

  • Train AI on your brand guidelines, FAQs, and product copy
  • Multilingual support (English, French, Spanish, Italian, Japanese, Korean)
  • Custom DM flows for VIP customers, first-time shoppers, or sale events
  • White-label options: hide Selify branding, use your domain
  • Brand safety controls: filter inappropriate requests, block competitors
ROI Impact: Maintain brand prestige while automating 70-80% of customer conversations

24/7 Instagram, TikTok & Multi-Platform Automation

Never miss a DM again. Selify monitors Instagram, TikTok, and your website 24/7, responding instantly to try-on requests, sizing questions, and purchase intent.

  • Auto-reply to comments with personalized DM invitations
  • Instant try-on generation (<20 seconds) while customer is still engaged
  • After-hours automation: capture international customers in any timezone
  • Comment-to-DM triggers on Instagram and TikTok
  • Queue management: route overflow to CSRs during peak times
ROI Impact: Capture 40-50% more leads by responding instantly vs. business hours only

Native Shopify & E-Commerce Integration

Seamless sync with Shopify, Amazon, or custom storefronts. Live inventory, pricing, variant availability, and one-click checkout links automatically updated.

  • Real-time inventory sync: never oversell out-of-stock items
  • Auto-generate checkout links with correct size/color variants
  • Price and discount sync for sales events
  • Order fulfillment notifications sent via DM
  • Customer data enrichment: link social profiles to Shopify customers
ROI Impact: Reduce manual order entry by 95% = 10-15 hours/week saved

AI Product Photoshoot Generation

Generate professional product photos in 6+ brand styles (luxury, editorial, streetwear, lifestyle). Save $5K-20K/month on traditional photoshoots and model fees.

  • 6 professional styles: luxury, editorial, streetwear, lifestyle, minimalist, vintage
  • Generate entire lookbook in minutes vs. weeks of traditional shoots
  • Seasonal updates: re-shoot products in spring, summer, fall, winter settings
  • A/B test different visual styles to see what converts best
  • Unlimited SKUs: no per-garment fees
ROI Impact: Save $5K-20K/month on photoshoots + faster time-to-market for new products

Real-Time Analytics & Business Intelligence

Track try-on volume, conversion rates, revenue per product, and customer engagement in real-time. Export reports for investors, stakeholders, or marketing budget reviews.

  • Try-on heatmaps: see which products get the most engagement
  • Conversion funnels: identify drop-off points in DM-to-purchase flow
  • Revenue dashboards: track sales attributed to Selify vs. other channels
  • Customer segmentation: VIP vs. first-time, high-intent vs. browsing
  • API access for custom integrations with data warehouses
ROI Impact: Make data-driven decisions 10× faster with real-time insights

Enterprise Security & Compliance

GDPR and PIPEDA compliant. SOC 2 Type II in progress. Enterprise-grade security with custom SLAs, dedicated support, and invoice billing for $5M+ brands.

  • GDPR and PIPEDA compliant data retention and deletion policies
  • SOC 2 Type II in progress
  • Encrypted customer data at rest and in transit (AES-256)
  • Custom SLA guarantees: 99.9% uptime for Enterprise tier
  • Dedicated success team + Slack/phone support for urgent issues
ROI Impact: Avoid $50K-500K GDPR fines + maintain customer trust and brand reputation

Content Studio & Visual Workflow Canvas

A Figma-like infinite canvas for content production. Drop a photo, connect AI nodes (remove background → upscale → generate lifestyle shots → create video → publish), and build reusable pipelines. Every tool works standalone or as a canvas node. Process your entire catalog, not one product at a time.

  • Visual node-graph canvas: drag, drop, connect AI operations
  • One-click campaigns: upload 1 photo, get images + video in minutes
  • Save and reuse workflows across your entire catalog
  • Auto-analysis on image drop — AI detects product type and suggests next steps
  • 10+ node types: Image, Vision, Try-On, Remove BG, Upscale, Generate, Video, Publish
ROI Impact: Save $5K-20K/month on content production. Generate campaigns for 5,000+ SKUs at scale.

Custom AI Models (LoRA Training)

Train AI on your exact products and brand aesthetic. Upload reference images, train a custom LoRA model in minutes, then generate unlimited variations that match your style perfectly. Combine multiple trained models for cross-collection consistency.

  • Product and style LoRA training on FLUX.2 models
  • Multi-LoRA generation: combine trained models for cross-collection consistency
  • Training progress monitoring with quality validation
  • Custom brand prompts and style guardrails
  • Reusable brand models for instant on-brand generation
ROI Impact: Eliminate off-brand content — every image matches your guidelines across 5,000+ SKUs

AI Product Analysis & Catalog QA

Upload product photos and AI scores quality, detects damage, extracts text, and audits your entire catalog for listing issues. Replace weeks of manual QA with automated analysis across thousands of SKUs.

  • Photo quality scoring: know which images are marketplace-ready
  • Damage assessment for returns processing
  • OCR text extraction from product labels and packaging
  • Catalog audit: identify missing or low-quality images at scale
  • Competitor product analysis from marketplace screenshots
ROI Impact: Cut product QA time by 80%. Essential for catalogs with 1,000-50,000+ products.

AI Product Videos & Voice Narration

Generate professional product videos from a single image. Add AI voice narration in 23 languages with optional voice cloning. Create TikTok-ready content for your entire catalog without studios or actors.

  • AI product video generation from one photo
  • Voice narration in 23 languages for global reach
  • Voice cloning: use your brand spokesperson at scale
  • TikTok, Instagram Reels, and YouTube Shorts format ready
  • Batch video creation for entire product catalogs
ROI Impact: Replace $2K-10K per video. Create content for thousands of SKUs at a fraction of the cost.

TikTok DM Automation & Comment Triggers

Extend your AI sales force to TikTok. Comment triggers route interested shoppers into automated DM conversations. AI qualifies intent, answers questions, and generates checkout links — all within TikTok.

  • Comment-to-DM triggers for TikTok posts and lives
  • Automated DM conversations in your brand voice
  • Product recommendations based on video context
  • Checkout link generation with correct variant pre-selected
  • TikTok-specific analytics and attribution tracking
ROI Impact: Capture TikTok commerce: 40-50% more leads from comment-triggered DMs

Website AI Assistant

Add an AI shopping assistant to your website in minutes. The embeddable widget handles product questions, sizing guidance, and purchase recommendations — trained on your catalog and policies. Works on Shopify, WooCommerce, or any storefront.

  • Embeddable widget: add to any website with one line of code
  • Trained on your product catalog, sizing charts, and policies
  • Product search and recommendation engine built in
  • Cart assistance and checkout guidance
  • Seamless handoff to human support when needed
ROI Impact: Increase on-site conversion by 15-25% with 24/7 AI-powered product guidance

AI Knowledge Base

Feed your AI everything it needs to sound like you. Add your website, product guides, return policies, and FAQs. Your support bots and social agents reference this knowledge in every conversation — accurate answers, your way.

  • Add websites, documents, FAQs, and product guides
  • Per-worker knowledge configuration: each bot gets its own context
  • Powers both chat bots and workforce agents with RAG retrieval
  • Shopify product catalog linking per bot for catalog-aware answers
  • Continuously updated: re-ingest when your policies or products change
ROI Impact: Reduce support escalations by 40-60% with contextually accurate, brand-aligned AI responses

Affiliate & Referral Program

Turn your customers into your sales team. Generate referral links, track commissions in real-time, and reward advocates automatically. 20% recurring commission with a $5 signup bonus for both parties.

  • One-click affiliate opt-in for any workspace member
  • Social sharing: pre-built sharing for Twitter, LinkedIn, and direct links
  • Commission tracking: see exactly which referrals converted
  • Automatic payouts to account balance, Stripe, or PayPal
  • Fraud prevention: 14-day holding period, self-referral blocking
ROI Impact: Acquire new customers at 20% of their lifetime revenue — the most cost-effective growth channel

Multi-Brand Workspaces

Run multiple stores from one account. Each workspace gets its own catalog, team, integrations, and billing — perfect for agencies and multi-brand operators managing portfolios of e-commerce brands.

  • Create and switch between multiple workspaces instantly
  • Isolated catalog, team, and integrations per workspace
  • Separate billing per workspace for clean client invoicing
  • Ideal for agencies managing 5-50+ brand clients
  • Role-based access: Admin, Editor, Viewer per workspace
ROI Impact: Manage an entire agency portfolio from one login — no switching between accounts

Why Selify Beats the Competition

No other platform offers this combination of features, pricing, and ROI. Here's what sets us apart.

All-in-One Platform

Virtual Try-On + Social DM Automation + Content Studio + Shopify Attribution in one platform. Competitors force you to buy 3-5 separate tools for $300-500/month with NO integration.

Unlimited SKUs

Upload unlimited products at no extra cost. Traditional tools charge per garment or per listing. Selify includes unlimited SKUs in all plans, even Free.

Full Attribution

Track social post → DM → Try-on → Purchase. No other platform connects social engagement to actual revenue. Know exactly which efforts drive sales.

Full Content Studio

AI product videos, background removal, image upscaling, lifestyle photos, and voice narration — all in one studio. No Canva, no Photoroom, no video editors. Generate entire campaigns from a single product photo.

Frequently asked questions

Everything you need to know about Selify's features and how they fit your store.

Can Selify write product descriptions from just a photo?

Yes. Upload one product photo and the AI generates a title, description, bullet points, tags, and SEO-optimized variants. You can edit before publishing, and the AI learns your brand voice over time from your approvals.

How does AI customer support handle complex issues?

The AI bot answers FAQs, tracks orders, processes returns, and handles escalations for 80%+ of tickets. Complex issues get routed to human team members with a full conversation summary — no re-asking the same questions.

Does Selify automatically update prices across channels?

Yes. When you change a price in Selify, it syncs to all connected channels within seconds. The AI pricing engine also recommends price changes based on competitor monitoring, inventory levels, and demand signals — you approve each change.

Can I use Selify with my existing e-commerce tool stack?

Selify replaces most tools (listing apps, support chatbots, content generators, analytics dashboards) but integrates with the rest via webhooks and API. You can migrate gradually — start with one workflow and expand.

How long does setup take?

Connecting a channel takes about 2 minutes via OAuth. Training the AI on your catalog takes 10-30 minutes depending on size. Most stores go live on day one.

Do I own the AI-generated content?

Yes. All content Selify generates — listings, descriptions, images, videos — is yours to use anywhere. You own it, we don't retain rights or reuse it for other customers.

Ready to Save $50K-100K/Year on Returns?

Join fashion brands using Selify to reduce returns, increase conversion, and automate Instagram-to-purchase. Start free, no credit card required.