Set Up Your First AI Worker

Selify AI uses AI workers — intelligent agents that operate like hired employees for your e-commerce business. Each worker specializes in a specific role and handles tasks autonomously, reducing the manual work your team does every day.

Understanding AI Workers

Unlike traditional automation that follows rigid rules, AI workers understand context, make decisions, and improve over time. Think of them as remote employees who happen to be AI:

• A Model Worker creates and optimizes product listings from photos
• A Chat Support Worker handles customer inquiries 24/7 via Instagram DMs
• A Catalog Uploader syncs and organizes products across your sales channels

Each worker has a defined role, works within the permissions you set, and reports activity back to your dashboard.

Deploy Your First Worker

The Model Worker is the best starting point — it handles product listing creation, which is one of the most time-consuming tasks in e-commerce.

1. Navigate to Workforce in your dashboard sidebar.
2. Click Add Worker.
3. Select Model Worker from the available roles.
4. Configure the worker:
   • Name — Give it a recognizable name (e.g., “Product Listing Agent”).
   • Connected store — Select which Shopify or Amazon store this worker manages.
   • Auto-publish — Choose whether listings go live immediately or require your approval first. We recommend starting with approval required.
   • Tone and style — Set brand voice guidelines for product descriptions. You can paste an example product description as a reference.
5. Click Deploy Worker.

Configure Worker Behavior

After deployment, fine-tune how your worker operates:

Product descriptions — The Model Worker generates titles, descriptions, tags, and SEO metadata from product photos. You can customize:

• Description length (short, standard, or detailed)
• Target audience language (casual, professional, luxury)
• Required fields (always include material, care instructions, sizing)
• Languages (generate listings in multiple languages for international stores)

Image processing — When you upload product photos, the worker:

• Removes backgrounds automatically
• Generates consistent product shots
• Creates virtual try-on assets for fashion items
• Optimizes images for web performance

Quality control — Set thresholds for automatic approval:

• Confidence score minimum (e.g., only auto-publish if the AI is 90%+ confident)
• Required human review for specific product categories
• Flag items that need additional photos

Monitor Worker Activity

Track your worker’s output in the Workforce dashboard:

• Tasks completed — Number of listings created, updated, or reviewed
• Queue depth — How many items are waiting to be processed
• Approval rate — Percentage of outputs that passed quality checks
• Activity log — Detailed timeline of every action the worker has taken

You can pause, reconfigure, or remove a worker at any time from the Workforce page without losing any data.

Next Steps

Once your Model Worker is running:

• Add a Chat Support Worker to handle customer DMs on Instagram. See AI Customer Support.
• Review the Credits System to understand usage costs. See How Credits Work.
• Invite team members to review and approve AI-generated content before publishing.