Why we're building Selify
Mid-market e-commerce operators are paying $300–800 per month for a stack of disconnected tools that don't share context. We're building the AI-native consolidator. Below: who we are, what we believe, and where we're going.
Origin
Selify started in 2025 inside Up Go Corp., a product studio. We watched five different DTC brands struggle with the same recipe: Gorgias for support, ManyChat for DMs, Klaviyo for email, Loox for reviews, a VA team to glue it together — and an AI sticker on top of each that didn't talk to the others. The bottleneck wasn't AI quality; it was AI context. So we built one platform where the agent sees the whole store.
Principles
Outcomes over seats
We charge for delivered outcomes, not user counts. Adding a teammate or a channel never adds a line item. Aligning price with value is the only honest way to sell AI tooling.
Self-host as a real option
Enterprise customers can run our worker layer inside their own infrastructure. The control plane stays multi-tenant; the AI brain lives wherever you need it. No vendor lock-in.
Per-tenant data isolation
Postgres + pgvector with row-level security. Per-tenant LLM context. No third-party model training on your conversations. Your data graph belongs to you.
Native-first UI
No Tailwind. No big component libraries. Pure CSS, base16 tokens, native HTML APIs (dialog, popover, View Transitions). Bundles stay small; pages stay fast.
Team
operating from Toronto. parent company: Up Go Corp. (upgo.ca). hiring: [email protected].
Roadmap
- Q2 2026 Amazon listing generation · Storefront widget v2 · Self-host bundle
- Q3 2026 Cart-recovery agent suite · Knowledge agent · Multi-language
- Q4 2026 SOC 2 Type II · EU data residency · Marketplace beyond Amazon