Most e-commerce AI tools are thin wrappers around OpenAI or Google Gemini. Your product data,
customer conversations, and sales history get sent to third-party LLM APIs on every request.
That's fast to ship, but it means your brand's operational data trains models shared with
competitors — and pricing scales with every API call.
We took the opposite path. Selify runs its own GPU workers on Modal for embeddings
(Qwen3-Embed-4B), vision and OCR (Qwen3.5-9B), image generation (FLUX.2 Klein with
brand-specific LoRA training), background removal (BiRefNet), virtual try-on (Leffa),
video generation (Wan2.2-I2V-A14B), and text-to-speech (Chatterbox). For reasoning we use
DeepSeek — not OpenAI, not Gemini. Your data stays on infrastructure we control, and per-outcome
pricing reflects the real cost of the compute, not a markup on someone else's API.