The Company

About

We built a try-on platform. Now we license the data it generates.

AI-First E-Commerce Operations

Selify AI is an AI-first e-commerce operations platform. One platform replaces your entire e-commerce tool stack. Connect Shopify, Amazon, Instagram. AI handles product listings, pricing, support, content, and analytics.

Parent Company Up Go Corp.
Headquarters Toronto, Canada
Platform Selify AI
First-Party Data Generation
GDPR/CCPA Compliant
99.9% Uptime SLA
<100ms API Latency

A Platform Built on Self-Hosted AI

Most e-commerce AI tools are thin wrappers around OpenAI or Google Gemini. Your product data, customer conversations, and sales history get sent to third-party LLM APIs on every request. That's fast to ship, but it means your brand's operational data trains models shared with competitors — and pricing scales with every API call.

We took the opposite path. Selify runs its own GPU workers on Modal for embeddings (Qwen3-Embed-4B), vision and OCR (Qwen3.5-9B), image generation (FLUX.2 Klein with brand-specific LoRA training), background removal (BiRefNet), virtual try-on (Leffa), video generation (Wan2.2-I2V-A14B), and text-to-speech (Chatterbox). For reasoning we use DeepSeek — not OpenAI, not Gemini. Your data stays on infrastructure we control, and per-outcome pricing reflects the real cost of the compute, not a markup on someone else's API.

How We Work

Native-first engineering

We use native web APIs wherever they work. Pure CSS, no Tailwind. Dialog and popover elements, not modal libraries. URLSearchParams and fetch, not qs and axios. Smaller bundles, faster pages, fewer dependencies to patch when CVEs land.

Privacy as default

No third-party analytics, no shared vector databases, no silent data sharing. We run our own analytics pipeline, store embeddings in our own Postgres with pgvector, and offer BYO encryption keys for enterprise tiers. Your data is not the product.

Charge before service

Credits are debited before a generation runs, not after. If an AI worker call fails, the credit reservation is released. No surprise overage bills, no negative-balance accounts. Costs are visible in real time in the dashboard.

Open where it matters

Our component library (jera) and documentation server (Gnosis MCP) are open source under permissive licenses. Merchants benefit from public review of the UI and infrastructure layers that touch their storefronts.

Enterprise Capabilities

AI-First Operations

We built the full stack — from channel integrations to AI workers. One platform replaces your entire tool stack.

Enterprise-Grade Compliance

GDPR and CCPA compliant. Differential privacy implemented. SOC 2 Type II in progress.

Production Infrastructure

Sub-100ms API latency. 99.9% uptime SLA. Batch exports or real-time streams.

ML-Ready Format

Structured for training pipelines. JSON, Parquet, or custom schema. Intent-labeled.

Data Products

Commerce Behavior Index

Licensed behavioral datasets for AI training

Volume Monthly event streams
Format JSON / Parquet
Accepting enterprise partners

Demand Prediction API

SKU-level demand forecasting

Latency <100ms response
Accuracy Validated on held-out data
Enterprise pilot program

Technology Partners

Meta Tech Provider

Official Meta technology partner for commerce integrations

Shopify Partner

Native integration with Shopify commerce ecosystem

GDPR Compliant
CCPA Compliant
SOC 2 Type II (In Progress)

Request Data Access

Enterprise data partnerships for AI training, demand forecasting, and commerce intelligence.