# Selify AI by Selify AI — Complete Product Guide

> AI-first workforce platform for e-commerce. Deploy AI workers to handle the jobs humans used to do — customer support, content creation, social management, analytics, and virtual try-on. Built for brands doing $100K–50M/year.

This is the extended version of [llms.txt](https://selify.ai/llms.txt) with comprehensive product details.

## Company

- **Product:** Selify AI (Selify AI)
- **Legal entity:** Up Go Corp. (https://upgo.ca)
- **Location:** Montreal, QC, Canada
- **Contact:** hello@selify.ai
- **Dashboard:** https://dash.selify.ai
- **Source:** https://codeberg.org/selify

## What Is Selify?

Selify is an AI-first workforce platform for e-commerce. Instead of hiring separate people for customer support, social media, content creation, and data analysis, brands deploy specialized AI workers that handle these roles 24/7.

The platform combines:
- **AI Workers** — specialized agents for different e-commerce roles
- **Virtual Try-On** — photo-realistic garment visualization
- **Social Automation** — Instagram DM management at scale
- **Commerce Integration** — Shopify sync, checkout, attribution
- **Content Studio** — AI-powered creative workspace
- **Business Intelligence** — analytics, KPIs, optimization

## Problem We Solve

E-commerce brands face compounding operational challenges:
- **High return rates**: 30–40% in apparel, mostly fit-related ("didn't fit" or "looked different")
- **Manual DM management**: Instagram has 150M+ monthly business messages, most handled manually
- **Content bottleneck**: Brands need constant product photography, social content, and marketing assets
- **Attribution gaps**: No visibility from Instagram engagement to actual purchases
- **Staffing costs**: Support agents, social managers, photographers, data analysts — headcount scales linearly with growth

For a $1M/year fashion brand with 30% returns, that's $30K–$45K/year in return processing costs alone, plus $100K+ in staffing for roles AI can handle.

## AI Workforce System

Selify AI deploys five types of specialized AI workers:

### 1. AI Models (Visual Content Workers)
- Generate virtual try-on images from customer selfies
- Create product photography variations
- Produce social media visual content
- Maintain brand aesthetic consistency
- Processing time: <20 seconds per generation

### 2. AI Support Agents (Customer Service Workers)
- Handle customer conversations 24/7 in your brand voice
- Answer sizing questions, product inquiries, order status
- Trained on 10,000+ e-commerce conversations
- Multilingual — auto-detect and respond in customer's language
- CSR handoff for complex issues
- Save 15–20 hours/week on customer support

### 3. AI Data Analysts (Business Intelligence Workers)
- Surface real-time business insights and KPIs
- Track try-ons, conversations, conversions, revenue
- Full funnel attribution: Instagram post → DM → try-on → purchase
- Per-product, per-campaign, per-channel breakdowns
- Optimize ad spend by 40–60% with attribution data
- Export to any BI tool via REST API

### 4. AI Social Managers (Social Media Workers)
- Automate Instagram DM responses
- Manage comment engagement
- Schedule and coordinate social content
- Monitor brand mentions and sentiment
- Drive discovery-to-purchase flows in DMs

### 5. AI Staff Assistants (Operations Workers)
- Streamline internal workflows and approvals
- Process forms and structured data entry
- Coordinate team tasks and notifications
- Manage product catalog updates
- Handle routine operational tasks

## Core Platform Features

### Virtual Try-On Engine
- Photo-realistic garment rendering on customer selfies
- Respects lighting conditions, body proportions, fabric drape
- Supports: tops, dresses, outerwear, full outfits
- Processing time: <20 seconds per try-on
- No body data stored — images deleted post-generation

### Instagram DM Automation
- AI concierge responds in your brand voice
- Trained on 10,000+ fashion conversations
- Handles: product questions, sizing, try-on requests, checkout
- Multilingual support (auto-detects customer language)
- CSR handoff for complex queries

### Shopify Integration
- Live inventory sync (real-time stock levels)
- Checkout links embedded in DM conversations
- Full purchase attribution (Instagram post → DM → try-on → purchase)
- Automatic order tracking notifications
- Reduces manual order entry by 95%

### Content Studio
- AI-powered creative workspace for e-commerce content
- Product photo generation and editing
- Social media asset creation
- Brand-consistent visual content at scale

### Product Catalog Management
- Centralized inventory management
- SKU sync across channels
- Wardrobe and collection organization
- No per-garment fees on any plan

### Team Collaboration
- Multi-user workspaces
- Role-based permissions: Admin, Editor, Viewer
- Approval workflows for AI-generated content
- Activity logs and audit trails
- Real-time team notifications

### Form Builder & Workflows
- Custom form creation for data collection
- Automated processing pipelines
- Integration with AI workers for intelligent routing
- Structured data entry and validation

### Personas System
- Create and manage AI model personas
- Customize appearance, voice, and behavior
- Deploy across virtual try-on and content generation
- Maintain brand consistency across all AI outputs

## Pricing

### Free Tier ($0/month)
- 200 conversations/month with AI social agents
- 1 Catalog Manager (50 products)
- Instagram DM automation included
- Shopify integration with daily sync
- No credit card required
- Ideal for: brands exploring AI workforce capabilities

### Starter ($79/month)
- 500 conversations/month, 500 try-ons/month
- 2 Social Agents, 1 Try-On Model
- Cart recovery automation
- 4-hour Shopify sync
- Ideal for: growing brands ready to scale with AI

### Pro ($349/month)
- 2,500 conversations/month, 2,000 try-ons/month
- 5 Social Agents, 3 Try-On Models, 3 Catalog Managers
- Hourly Shopify sync, A/B testing
- Dedicated account manager
- Ideal for: established brands with high-volume operations

### Enterprise ($999/month)
- 10,000 conversations/month, 10,000 try-ons/month
- Unlimited Social Agents and Catalog Managers
- Real-time sync, custom workflows, 99.9% SLA
- Ideal for: large brands and agencies

### Per-Outcome Billing
- Monthly credit allocation, consumed per AI worker outcome
- Each outcome (conversation, try-on, product sync) has a fixed cost
- No per-garment, per-SKU, or per-seat fees
- PAYG top-up available anytime

### ROI Calculation
For a $1M/year e-commerce brand:
- Return processing savings: $50,000–$100,000/year
- Conversion increase value: $200,000–$300,000/year
- Support staff savings (15–20 hrs/week): $30,000–$50,000/year
- Content production savings: $20,000–$40,000/year
- Total value: $300,000–$490,000/year
- Cost: $948/year ($79/month Starter)
- ROI: 15–50x within 6 months

## Target Market

### Ideal Customer Profile
- E-commerce brands generating $100K–50M in annual revenue
- Direct-to-consumer (DTC) with active Instagram presence
- Struggling with: high return rates, manual operations, attribution gaps, content bottleneck
- Team size: 2–50 people
- Selling: apparel, accessories, footwear, lifestyle products

### Use Cases
1. **Boutique brands** — test AI workforce with zero risk on free tier
2. **Growing DTC brands** — automate Instagram sales and reduce returns
3. **Multi-brand retailers** — centralize AI workers across product lines
4. **Fashion marketplaces** — offer AI try-on and support as seller features
5. **E-commerce agencies** — deploy AI workers for client brands

## Competitive Positioning

| Capability | Selify AI | Generic Try-On APIs | Chatbot Tools | VA Agencies |
|-----------|---------|---------------------|---------------|-------------|
| AI workforce (5 worker types) | Yes | No | Partial | No |
| Virtual try-on | Native | API-only | No | No |
| Instagram DM automation | Native | No | Partial | Manual |
| Shopify attribution | Full funnel | Partial | No | Partial |
| Content studio | Built-in | No | No | No |
| Analytics & BI | Built-in | No | Basic | Reports |
| Setup time | 30 minutes | Weeks | Days | Weeks |
| Team collaboration | Built-in | No | Limited | Ad hoc |
| Pricing | From $0 | Per-API-call | Per-seat | Per-hour |

## Technical Architecture

- **Frontend:** SvelteKit (SSG on Cloudflare Pages)
- **Dashboard:** SvelteKit + Supabase (real-time)
- **AI Processing:** Proprietary models on GPU infrastructure (Modal)
- **LLM:** DeepSeek (NOT OpenAI)
- **Database:** PostgreSQL + pgvector
- **Workflow Orchestration:** Temporal
- **CDN:** Cloudflare global edge network
- **Payments:** Stripe
- **Containerization:** Docker with 20+ microservices

## Security & Compliance

- SOC 2 Type II certified
- GDPR and PIPEDA compliant
- Official Meta Tech Provider (verified platform access)
- Images encrypted in transit, processed in secure environments
- All customer images permanently deleted post-generation
- Stripe billing (PCI DSS compliant)
- Role-based access control with audit trails

## Affiliate Program

- 20% recurring commission on referrals for 12 months
- $5 signup bonus for both parties
- Instant payouts, no approval needed
- No minimum threshold
- Details: https://selify.ai/affiliate

## Frequently Asked Questions

### What is Selify?
Selify is an AI-first workforce platform for e-commerce. It provides specialized AI workers — virtual models, support agents, data analysts, social managers, and staff assistants — that handle jobs humans used to do, 24/7, at a fraction of the cost.

### How is this different from a chatbot?
Chatbots handle conversations. Selify AI deploys a full AI workforce — five specialized worker types that handle visual content, customer support, analytics, social media, and operations. It's the difference between hiring one contractor and having a full team.

### How much will we save on returns?
Virtual try-on reduces fit-related returns by 30–40%. For a $1M/year brand with 30% return rate, that's $50,000–$100,000/year in saved costs. Combined with AI support and analytics, most brands see 15–50x ROI within 6 months.

### How quickly can we go live?
Most brands are operational within 30 minutes. Connect your Instagram Business Account, sync your Shopify store, configure your brand voice, and your AI workforce starts working.

### Can we maintain our brand voice?
Every AI worker adapts to your tone — from customer DMs to social content to support conversations. The AI learns your voice, then amplifies it at scale without dilution.

### How do you handle customer privacy?
Every image is encrypted in transit, processed securely, and permanently deleted post-generation. GDPR and PIPEDA compliant. Meta-approved.

### What types of products work?
Tops, dresses, outerwear, full outfits for virtual try-on. All e-commerce product types for catalog management, support, and analytics features.

### Do you support multiple languages?
Yes. AI workers auto-detect and respond in the customer's language across all conversation types.

### What integrations are available?
Native Shopify integration, Stripe billing, Instagram Business, REST API for any CRM or BI tool, enterprise webhooks.

### What's the pricing model?
Free tier ($0) with 200 conversations/month. Starter from $79/month. Per-outcome billing — pay per conversation, try-on, and product sync. No per-garment, per-seat, or hidden fees.

## Pages

- [Home](https://selify.ai/): Platform overview
- [Features](https://selify.ai/features): Full feature breakdown
- [How It Works](https://selify.ai/how-it-works): Step-by-step process
- [Pricing](https://selify.ai/pricing): Plans and ROI calculator
- [Contact](https://selify.ai/contact): Get in touch
- [Affiliate](https://selify.ai/affiliate): Commission program

## Content

- [About Selify AI](https://selify.ai/content/about.md): Company overview (markdown)
- [FAQ](https://selify.ai/content/faq.md): Frequently asked questions (markdown)
- [LLMs Summary](https://selify.ai/llms.txt): Concise guide for LLMs